Notes on Instagramautomation
Guides, product news and field notes from the team building Mtschat — on comment-to-DM, flows, compliance and turning conversations into customers.
Measuring Instagram DM performance: the numbers that matter
Runs, link clicks, CTR and recorded conversions — how to set up conversion tracking, run a simple weekly review and compare cohorts with tags and segments.
Compliance
Why Mtschat never asks for your Instagram password
How the official Messaging API differs from password-sharing tools, which permissions you grant, how to revoke them, and why it matters for account safety.
Growth
A/B testing Instagram broadcasts with up to four versions
How to split a broadcast into up to four versions, choose one variable worth testing, wait for enough data, and read the result in Insights.
Guides
Build your first funnel in Flow Builder
A practical walkthrough of Mtschat’s Flow Builder — the five block types, a complete lead-magnet funnel, the pre-publish check and version history.
Compliance
Instagram’s 24-hour messaging window, explained
What opens Instagram’s 24-hour messaging window, what you can send inside it, why broadcasts only reach recent contacts, and how to design flows around it.
Guides
The complete guide to comment-to-DM on Instagram
How comment-to-DM works step by step — choosing keywords, writing the public reply and DM, avoiding common mistakes, and measuring results.
Product
Introducing Mtschat: Instagram DM automation, built the official way
Mtschat turns comments, story replies and DMs into customers — on Instagram’s official API, with every feature on every plan, including Free.